Today my guest on the I Want To Know podcast is Jay Johnson. Jay is a former collegiate and professional running coach who now serves high school, cross country, and track coaches through digital courses in an annual conference in Boulder, Colorado. He's the author of Consistency is Key, 15 Ways to Unlock Your Potential As a High School Runner, which has sold over 13,000 copies. Jay also writes a weekly email to 8,000 high school coaches, which you can learn about and sign up for at CoachJayJohnson.com—and you can follow him at coach j Johnson on Twitter and Instagram.Here are some of the most valuable moments in their conversation:00:00 - Introduction07:15 - The Most Common Mistake I See Newsletter Writers Make24:48 - When To Use A Lead Magnet (And When Not To)34:14 - 4 Must-Ask Survey Questions To Clarify Your MessagingShow Notes? Watch this episode on YouTubeTo Connect with Jay Johnson:Website: https://www.coachjayjohnson.com/Twitter: https://twitter.com/coachjayjohnsonInstagram: https://www.instagram.com/coachjayjohnson/Book: Consistency Is Key: 15 Ways to Unlock Your Potential as a High School RunnerTo connect with Josh Spector:Newsletter: Fortheinterested.com/subscribeSkill Sessions: Joshspector.com/sessionsConsulting: Joshspector.com/consultingTwitter: @jspectorApply to be a guest on the show: Joshspector.com/questionsIntro Music Provided By Uppbeat