"If someone comes to me, and they say, 'Oh, I have a new brand. It's a startup.' First of all, I have to like the person, they have to like me. It's a two way street. And that's the most important thing with anyone in life, not just work. In life, why do we make friends with who we make friends with? They are relationships. And if you connect with someone, magic will happen. If you don't connect with someone, and someone doesn't understand or have the same aesthetic or a similar way of thinking – you have to have something in common with someone. And if you have those qualities, which I look for, honesty and loyalty, and they're genuine, and you just know if you're going to get on with someone or not.”Oberon Sinclair is the CEO and founder of the creative and branding agency, My Young Auntie. Since she founded the company in 1997, Oberon has collaborated with and managed an array of notable clients from the high luxury, art, fashion, food and lifestyle sectors, including Hermès, Vivienne Westwood, Fabergé, the Richemont Group, Jack Spade, ArtForum, Selfridges, Rizzoli Books, Island Records, David Lee Roth, among others. Oberon is known as the Queen of Kale for reviving an interest in the superfood across the world. She’s a Founding Member of NeueHouse where she moderates talks.https://myyoungauntie.comwww.instagram.com/myyoungauntieprwww.neuehouse.comwww.creativeprocess.infowww.oneplanetpodcast.orgInstagram @creativeprocesspodcastPhoto: Oberon in conversation with artist and fashion designer Jason Wu at NeueHouse