Fall in love with the problem; not the solution - that’s the philosophy of Uri Levine, the serial entrepreneur behind more than ten startups including two unicorns.

His best-known success is Waze, the traffic navigation app he Co-Founded in 2007 and sold to Google for over $1 billion six years later. Uri is a well-known speaker but he added “author” to his CV earlier this year, with the release of his book, taking its title directly from his philosophy.

He wrote the book to spread entrepreneurial success as far as possible. It covers everything from the importance of failure, to the best approaches to hiring, to why it's so important to 'date' your ideas but fall in love with your problems. 

Why should you focus on product/market fit above all else? Why is every decision you make by definition the right decision? And how do we know that our next episode is going to be the best one we’ve ever made? 

Tune in to find out.

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