Lauren discusses some interesting new marketing trends across hair care, male beauty and conscious beauty in Korea. Plus, are Korean beauty companies dropping the ball on mobile e-Commerce? Lauren answers a listener’s question on makeup recommendations for oily skin. 
Access Full Show Notes for This Episode: https://stylestory.com.au/blogs/podcast/3-surprising-k-beauty-marketing-trends
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K-Beauty News

Beauty Customers Are Using Mobile While Companies Are Still Stuck in the Past
New Kbeauty Marketing Trends in 2023 

Review for the Podcast 

Curious about k-beauty? Look no further! 

Questions of the Week: Any recommendations for oily skin? I’ve got dewy makeup without even trying
Products mentioned:

Banila Co Prime Primer
Innisfree No Sebum Pact and Powder 
APLB Centella Mist Spray Serum

Why Did You Buy This K-Beauty Product 

Subi Bare Skin Balm 
Subi Perfect Pimple Patch 
Jelly Ko Bubble Tea Steam Cream

BUY ONE GET ONE FREE FOR MOTHER’S DAY 

Jelly Ko Cherry Blossom Sleeping Mask 


Make sure you click on the “gift icon” to claim the second product.
Both need to be in your cart. 

Recommendation of the Week - Bingsoo (빙수)  See omnystudio.com/listener for privacy information.