Used effectively, video can be the most emotive part of a learning experience. So how do you get it right?  In this episode of The Mind Tools L&D Podcast, Ross D and Gemma are joined by Samson Owolabi, Creative Director at Bearded Fellows, to discuss:  what ‘high-impact video’ means in a learning context   how to go about designing videos that will resonate with your audience  how to overcome common challenges in the creative process  You can find out more about Bearded Fellows on their website: beardedfellows.co.uk/. Or, if you’re old-school like Samson, you can call them on +441618702000. ;)  In WILTW, Gemma mentioned Poet Laureate Simon Armitage’s poem ‘Plum Tree Among the Skyscrapers’, written as part of a collaboration with the National Trust. You can read or listen to the poem at: nationaltrust.org.uk/who-we-are/news/poet-laureate-simon-armitage-creates-blossom-inspired-poem  Gemma also recommended the National Trust’s guide to spotting and identifying different types of blossom in the UK: nationaltrust.org.uk/discover/nature/trees-plants/how-to-spot-different-types-of-blossom  The Jean-Claude Van Damme documentary Samson referenced was, in fact, ‘Jean-Claude Van Damme, Coup sur Coup’: imdb.com/title/tt27201766/  If, like Ross D, you can’t help peeking at the dessert menu at the end of a heavy meal, you can read more about ‘sensory specific satiety’ at: en.wikipedia.org/wiki/Sensory-specific_satiety  For more from us, including access to our back catalogue of podcasts, visit mindtoolsbusiness.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.    Connect with our speakers :    If you'd like t;o share your thoughts on this episode, connect with our speakers  Ross Dickie - @Ross DickieMT  Gemma Towersey - @gemmatowersey  You can find Samson on LinkedIn.