The Mind Tools L&D Podcast usually focuses on how L&D can help colleagues develop in their careers – but we’re not the only industry with an interest in education. Some of the world’s most exciting tech companies, including Google, Meta and Amazon, use education as a tool to help their customers develop new skills and encourage longer term adoption. In this week’s show, Ross G and Nahdia speak to Intellum’s Lizzi Shaw and Gusto’s Jaclyn Anku to discover:   why marketing teams invest in customer education how they define the business outcomes they want to achieve   how they measure the impact of their programs. In ‘What I Learned This Week’, Nahdia discussed the ‘Systemic Design Framework’ from the Design Council. Jaclyn discussed the career of Simone Biles. And Ross discussed an episode of The Listening Service, which covered ‘Fantasia on a Theme of Thomas Tallis by Vaughan Williams’. To find out more about the Intellum LMS, see intellum.com. To find out more about Gusto’s approach to customer education, read or watch the case study. Gusto are at gusto.com, For more from Mind Tools, including access to our back catalogue of podcasts, visit mindtoolsbusiness.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.  You can find Will at: worklearning.com If you listened to this episode at all (we had doubts), please do drop a quick note to Ross, just to let him know: rgarner@mindtools.com. Connect with our speakers  If you'd like to share your thoughts on this episode, connect with our speakers: Ross Garner Nahdia Khan Lizzi Shaw Jaclyn Anku