There’s a gap in the medspa industry that Dr. Alan Durkin is on a mission to fill.   A Board-Certified Plastic and Reconstructive Surgeon, and founder of Ocean Drive Plastic Surgery and MedSpa, Dr. Durkin offers a training program called MedSpa Network that provides hands-on practice and education for medical aesthetic professionals to learn noninvasive and invasive technologies and techniques for the face, breast, and body.   Dr. Durkin’s passion for training stems from his deep understanding of the current aesthetics industry, and what its future holds.    His goal is always to meet trainees where they are at and allow them to leave with a deeper understanding of aesthetic topics, as well as a greater confidence in their abilities.    When focusing on safety and improving patient outcomes, Dr. Durkin teaches training participants to seek success rather than avoid failure.   In this episode, we discuss:  Dr. Durkin’s practice, Ocean Drive Plastic Surgery The solutions MedSpa Network provides for the medical aesthetics industry Two vergences happening in the plastics industry The shift in patient relationships with medical professionals and how his practice emphasizes relationship building  Advice for hiring support staff and importance of building a team   To read the full show notes for this episode, visit: http://www.addoaesthetics.com/blog/326   Keep the conversation going inside the Spa Marketing Made Easy Community by clicking here.