Leonora Zilkha Williamson joins Patrick to discuss how to find purpose in your work, use your natural gifts, and apply coaching skills to be a better leader. If you want to know what coaching is, why it matters, and how to do it with excellence. Leonora shares how she discovered her purpose and how she lives out that purpose in her daily work. The episode’s overarching message will challenge you to do the same. Leonora is the Founder of Platinum Rule Advisors (PRA), a consulting firm devoted to executive coaching for leadership teams, especially of family-owned businesses. Leonora is a colleague of Patrick's at Vanderbilt University, where she teaches Negotiation. She has served on several corporate and non-profit boards and held leadership positions at J.P. Morgan, Boston Consulting Group, and Estée Lauder. A Princeton University and Harvard Business School graduate, Leonora is a Professional Certified Coach (PCC) through the International Coach Federation and a member of the Harvard Institute Of Coaching, Forbes Coaches Council, and Marshall Goldsmith's 100 (MG100) Coaches. MG 100 is an invitation-only group of accomplished coaches committed to using their talents to improve people and organizations. She was named Nashville's #1 Executive Coach in 2021 and 2022 by Influence Digest and has been recognized by the Nashville Business Journal as a 2022 Women of Influence award recipient. Learn more about Leonora’s work with family businesses at lkadvisors.com and her executive coaching efforts at platinumruleadvisors.com