Event sponsorship is arguably one of the most challenging and stressful aspects of planning a fundraising event.  Part of that stress is driven by the fact that there are IRS rules about what you can and cannot do and there’s a fine line where sponsorship can unintentionally drift from sponsorship to advertising.  I discuss this fine line with my guest Jess Birken, of Birken LawIn this interview Jess and I discuss:When does sponsorship become advertising? What does it mean when that happens?  What are the consequences? How can you prevent this from happening or plan aheadJess shares her best tips and advice for creating a win-win value proposition with your event sponsorsLISTENER ACTION ITEM:Is your nonprofit healthy?  Take Jess's free quizCome up with an event sponsorship planReview the IRS rulesTalk to your lawyer, accountant or both to make sure you don’t face unintended consequences with your sponsorship offerings LIST OF RESOURCES Ep. 30 Show NotesAlicia’s interview on Jess’s Pocast, Charity TherapySOCIAL MEDIATwitter: https://twitter.com/JessBirken Facebook: https://www.facebook.com/birkenlaw LinkedIn: https://www.linkedin.com/in/jessbirken/ Instagram: @jessbirken