Cal meets the best-selling author at an entrepreneurial conference in Colorado called two12 and becomes highly curious as to how Ryan can be a writer and ALSO an expert at marketing books, as well as positioning companies. Generally, when a person has one of those talents or skills, he or she is lacking in the other area. Cal finds out exactly how Ryan became The Full House in a conversation that will benefit anyone trying to create a piece of art or a business. There are many takeaways in this episode, especially for people who are coming up with ideas for a new business, or taking their business through obstacles. Ryan is, after all, the author of The Obstacle Is The Way. And some of the advice he offered to the entrepreneurs at two12 can be scooped up right here on Big Questions.