How do you know if your good idea is a good idea? What’s the secret sauce behind turning a good idea into an innovative company? Why are roughly only 10 percent of startups successful? Furst, a beloved Professor and director of the Center for Deliberate Innovation at George Tech, has answers that we can all apply to the way we think about innovation. He’s founded companies and his book, The Heart of Innovation, was recently published. Cal set up a creative way to look at the topic, bringing in his pal, Adam McGraw, to join the conversation. McGraw recently celebrated the one-year anniversary of his startup – CREW -- which uses authentic connections to enable CEOs and senior executives to get the most out of themselves. Cal has seen CREW in action and come away Impressed. He wants to know what Furst thinks. Check it out . . . and apply the takeaways to your own life.