John Forde is a direct-response copywriter and co-author of the book, Great Leads and the person behind the long-running newsletter called the Copywriter’s Roundtable. John shared his process for getting started with research and copy and the lessons he’s learned from his 23-year copywriting career.

Here’s how the episode goes:

John’s approach to research – how much do you really need to get started?
What does it mean for your copy to be invisible?
Do you need to invest in another copywriting formula?
How often do you need to check in with your writing process and method?
The difference between divergent and convergent thinking and how to use each in copywriting.
Why the warm-up is essential to writing your best copy.
The benefits of reverse engineering outlines in different copywriting assets.
How speed can benefit your copy and emulate positive energy.
John’s process for feeding his brain from morning to night.
How fiction books can help you develop a better sense of empathy.
The 6 leads John teaches in his book.
What makes a great lead?
Info product vs. a wise product – what makes one better than the other?
The discipline that comes with writing a weekly newsletter for over 20 years.
His view on the future of copywriting and the lifestyle of copywriters.

Hit that play button or check out the transcript below!
































































The people and stuff we mentioned on the show:
The Copywriter Think Tank
Kira’s website
Rob’s website
John's website
The Copywriter Club Facebook Group
The Copywriter Underground
Free month of Brain.FM



Full Transcript: