We think pretty much all good businesses have something in common: strong values. We talk about how we picked our values a couple of years back and give a great framework to get you started.Here are the questions we referenced in the video:1. At the end of your day, when you feel energized and purpose-filled, what did you do that day? What sense of accomplishment did you feel? Put those feelings into words.-Do you have a specific memory? Share2. In 10 years, what do you want people to say about your company?-What do you think people say about your company now? Valor3. What are you afraid of our company becoming? 4. What do you want to do for people that other companies/people don’t?5. What type of people work for your company?6. What type of people don’t fit in your company?7. Why do people want to work for you?8. What other companies do you respect and emulate?9. What are other companies focusing on in your industry that drives you CRAZY?10. What’s your personal mission statement? If you don’t have one, make one up!____Follow Valor: http://instagram.com/valor.coffeeBuy Valor Coffee: https://valor.coffee____Follow Ross: https://instagram.com/rosswaltersFollow Riley:  https://instagram.com/rileywestbrookFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!Podcast and Media GearDesks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=Mics: https://amzn.to/3xzIVUrCheaper Mic Option: https://amzn.to/3xeO3NnMic Stands: https://amzn.to/3RMVjI6Interface (Big): https://amzn.to/3U0UkG4Interface (Small): https://amzn.to/3QxRANxVideo Switcher: https://amzn.to/3Rw9NMFRiley’s Headphones: https://amzn.to/3BupQFtRoss’ Headphones: https://amzn.to/3RWnmVPEthan’s Headphones: https://amzn.to/3Dg2qVGOur Podcasting Computer: https://amzn.to/3qp3gYzCamera: https://amzn.to/3L6hnvoLens (24-70mm): https://amzn.to/3TWfx41Lens (16-35mm): https://amzn.to/3ROV1R4Cheaper Camera + Lens Option: https://amzn.to/3d6ny5NLight: https://amzn.to/3RyrtHLCheaper Light Option: https://amzn.to/3BtgycELED Beams: https://amzn.to/3DdaB4VTripods: https://amzn.to/3Di4igrMonitor/Recorder: https://amzn.to/3xgcZUHSome of our Favorite BooksMake Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0Start With Why by Simon Sinek: https://amzn.to/3L2qSeQI Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2Setting the Table by Danny Meyer: https://amzn.to/3B4HKNFExcellence Wins by Horst Schulze: https://