Sign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Riley fell ill this week, so Ethan and Ross sit down together and really just lay into some topics, including questions about one of our favorite books, and "business smart" things we've had to implement. Then they dive into crafting a specialty focused menu that still meets guests where they are. Thanks for listening!*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers77700:00:00 Introduction00:01:17 What's up with different roasters having the same coffees?00:09:00 Q&A - From your time reading Unreasonable Hospitality, what do you think impacted each of you most?00:16:34 Q&A - What are some of the main themes of the “Old Valor” and what “Business Smart” things have we had to implement?00:25:32 Latte Art - is it a prerequisite to become a barista? How hard is it to learn?00:36:35 Coffee Shop Menus - What should be included, how should it be laid out?00:43:35 Differentiating between different coffees and gauging customer expectations00:55:07 Seasonal espresso options and the Coffee Nerd Experience (8th wave, baby!)00:59:02 How should a menu be structured to avoid confusing guests?01:01:15 You should have syrups!01:05:00 Our approach to crafting a seasonal menu01:17:30 Coffee Review: Bellwood Kenya Kamwangi01:21:42 Conclusion