This week we are joined by some of our very best friends in the coffee industry. Joel and Charles Norman are two of the mot genuine guys we know, and their company, Bellwood, shares many of the values that Valor holds dear. We talk Gen Z slang, Bellwood's story, what it's like running a business with your brother, barista wages and some roasting philosophy. We had a TON of fun with this one and hope you love it!Follow Valor: http://instagram.com/valor.coffeeBuy Valor Coffee: https://valor.coffee____Buy Bellwood Coffee: https://www.bellwoodcoffee.comFollow Bellwood: https://www.instagram.com/bellwoodcoffeeFollow Ross: https://instagram.com/rosswaltersFollow Riley:  https://instagram.com/rileywestbrookFollow Ethan's Parody Account:  https://instagram.com/ethanrivers777***If you buy something through our external/third-party links, we may get a small share of the sale. This helps us keep this show going, so thank you!Podcast and Media GearDesks: https://shareasale.com/r.cfm?b=1411081&u=3338532&m=85489&urllink=&afftrack=Mics: https://amzn.to/3xzIVUrCheaper Mic Option: https://amzn.to/3xeO3NnMic Stands: https://amzn.to/3RMVjI6Interface (Big): https://amzn.to/3U0UkG4Interface (Small): https://amzn.to/3QxRANxVideo Switcher: https://amzn.to/3Rw9NMFRiley’s Headphones: https://amzn.to/3BupQFtRoss’ Headphones: https://amzn.to/3RWnmVPEthan’s Headphones: https://amzn.to/3Dg2qVGOur Podcasting Computer: https://amzn.to/3qp3gYzCamera: https://amzn.to/3L6hnvoLens (24-70mm): https://amzn.to/3TWfx41Lens (16-35mm): https://amzn.to/3ROV1R4Cheaper Camera + Lens Option: https://amzn.to/3d6ny5NLight: https://amzn.to/3RyrtHLCheaper Light Option: https://amzn.to/3BtgycELED Beams: https://amzn.to/3DdaB4VTripods: https://amzn.to/3Di4igrMonitor/Recorder: https://amzn.to/3xgcZUHSome of our Favorite BooksMake Time by Jake Knapp and John Zeratsky: https://amzn.to/3d0mYH0Start With Why by Simon Sinek: https://amzn.to/3L2qSeQI Will Teach You to Be Rich by Ramit Sethi: https://amzn.to/3B6F4z2Setting the Table by Danny Meyer: https://amzn.to/3B4HKNFExcellence Wins by Horst Schulze: https://amzn.to/3d5NzCrObsessed by Emily Heyward: https://amzn.to/3xbQSinAmusing Ourselves to Death by Neil Postman: https://amzn.to/3Rysu2xThe Five Dysfunctions of a Team by Patrick Lencioni: https://amzn.to/3Rz1ZKkAtomic Habits by James Clear: https://amzn.to/3BtNsK6