Fernando Campos is the Co-founder at MarketplaceOps.  They have sold over $80M in products on Amazon FBA, SellerCentral, Vendor Central and in retail. Started the business 8 years ago, and they have grossed over $30MM in revenue annually with over 200 private label SKUs across the US, UK, Europe, and Canada. Expert in Amazon marketplace strategy, product selection, building teams, and supply chain. As Amazon's management and strategy company, MarketplaceOps empowers leading consumer goods brands by accelerating their sales growth on Amazon, Walmart and eBay. With proprietary technology, unique, data-driven strategic approaches, and a dream team of over 70 global employees, top brands trust MarketplaceOps to manage everything from advanced sales performance reporting, listing and SEO optimization, sponsored ads and marketing, inventory planning and logistics, merchandising strategy, Amazon brand protection, and much more.    Recommendations from Fernando: The 4 Hour Workweek by Timothy Ferris https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357 Traction by Gino Wickman https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837 Who by Geoff Smart and Randy Street https://www.amazon.com/Who-Geoff-Smart/dp/0345504194 $100M Offers https://www.amazon.com/100M-Offers-People-Stupid-Saying-ebook/dp/B099QVG1H8 The Wolf of Wall Street: Jordan Belfort https://www.youtube.com/channel/UCEyBnh-q5Mv_D0ySdKhxwGQ Tony Robbins https://www.youtube.com/channel/UCJLMboBYME_CLEfwsduI0wQ Predicatable Revenue by Aaron Ross https://www.amazon.com/Predictable-Revenue-Business-Practices-Salesforce-com/dp/0984380213 Scaling Up by Verne Harnish: https://www.amazon.com/Scaling-Up-Companies-Rockefeller-Habits/dp/0986019526   Recommendations from Anatoly: The Ultimate Sales Machine by Chet Holmes https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158   Connect with Fernando: Email: fernando@marketplaceops.com LinkedIn: https://www.linkedin.com/in/fernandoc01/ Website: http://marketplaceops.com/   Want to sit down with Anatoly 1 on 1? Even though I keep saying I AM NOT A GURU, many of you ask to sit down and pick my brain. I have decided to do a 1h HELP calls. There are 2 purposes: 1st to support you in your journey and second also to be able to break even on the production of this podcast (each episode editing, marketing, guest research etc takes about $60 - $150 to produce). Now you can schedule 1h with me, and we can talk about launching products, hiring, product research, keywords, mindset, how I did an Ironman or anything at all. Link is here: https://calendly.com/anatolyspektor/anatoly-connsulting-1h?month=2022-08   ANATOLY’s TOOLS:   Product Development: Helim10 - I use it for Product Research, Keyword tracking and Listing Optimization . SPECIAL DEAL: Get 50% your first month or 10% every month: http://bit.ly/CORNERSIIH10 Pickfu - I use it for split testing all of my products and for validation ideas . SPECIAL DEAL: First split test 50% 0ff  https://www.pickfu.com/10mj   Trademarking: Trademark Angels - For all my trademarking needs. SPECIAL: Mention Anatoly and 10MJ podcast and get 10% Off your trademark.   Fiverr - I hire my 3dMockup person and images label designer here on Fiverr - http://bit.ly/10mjFIVERR Upwork - I hire people long term on Upwork - upwork.com Loom.com - for creating SOP’s, I record everything on Loom and give to my VA’s Keepa.com - to track historical data such as prices   ANATOLY’s 3 Favorite Business Books: DotCom Secrets by Russel Brunson - I think this is a must read for every online entrepreneurs - http://bit.ly/10MJDotCom 4 hours work week by Tim Ferriss - This book changed my life and made me become an entrepreneur - http://bit.ly/10MJ4WW The Greatest Salesman In The World by Og Mandino - Old book but it goes to the core of selling -  http://bit.ly/10MJGREATSM   DISCLAIMER: Some Links are affiliate, it costs you nothing, but helps to keep this podcast on th