Customer Advocacy. It’s a big part of what we as automotive professionals. Technicians advocate with complete and accurate inspections, and our Advisors help customers understand what is needed on their cars. What would happen if we took this concept to the next level? That’s exactly what guest Rob Choisser of Choisser Automotive Services did. He found himself furious at the fact that so many people make poor financial decisions about their cars from a lack of financial education, the lies told to us by society, and misconceptions about the nature of the car itself. So, Rob built his entire shop model around helping his customers gain freedom from this trap. The result is a thriving, profitable shop, with raving multi-generational customers who are actually financially better off because of his process. This concept is a game-changer for our shops, our customers, and the industry. Thanks to our sponsors, Leads Near Me and Shop Fix Academy. They serve our industry and help make this show possible. Learn more about them below. Leads Near Me is a full-service online digital presence provider for automotive repair shops. Let Leads Near Me effortlessly increase your car count by reaching them at 888-953-2379 or by visiting them online at LeadsNearMe.comShop Fix Acadamy’s sole purpose is to stop the average small business from destroying the average family. Call 615-645-3683 to speak to someone on our leadership team about seeing if Shop Fix Acadamy is a good fit for your shop. Learn more at ShopFixAcademy.com