Enjoy some quality time as host Mike Kim chats with Brenna McGowan. Brenna’s a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they’re fiery hot and ready to buy, with her Pre-Launch Plan Process™. By leveraging her pre-launch strategies, Brenna’s clients have seen 50%+ revenue growth in their launches without the frenzy and chaos they used to feel when launching. She also helps her students inside The Pre-Launch Plan Program create strategic pre-launch plans that’ve raked in hundreds of thousands in revenue and called in more perfect-fit buyers. Brenna believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, authority, and personality—so you can sell spots in your program before the doors even open. When Brenna’s not strategizing or helping clients launch, you can find her walking her pug Frank, practicing yoga, reading cheesy romance books, or shuttling one of her three teenagers around their Northern California neighborhood. So, power up and listen in. Mike & Brenna will discuss:  Why it’s vital to have a pre-launch strategy How AI can help. Why high-pressure launch tactics don’t work How story-telling and talking about your process make for effective launches The benefits of using events and webinars to create momentum. How emails and being visible create audience trust. How to manage expectations and energy during a launch. Let’s do launch! Tune in to this week’s episode.  Resources: brenna@brennamcgowan.co brennamcgowan.co https://www.instagram.com/brennamcgowanco/ https://www.facebook.com/groups/thecopyandcontentconvo   Brand You Funnels Info Session: I created an all-in-one online marketing and customer management platform for people who are ready to get real business systems in place. This includes calendars, customer onboarding, email marketing, online courses, and more. Every month I am hosting a free live training on how I’ve used this system to run my business.  Learn more and sign up at brandyoufunnels.com Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com