How do you grow a newsletter to 20,000 subscribers in less than a year? Try this ONE trick! Want to 5x your YouTube downloads? DO THIS! These are both titles I could have given this episode — and taking the advice of Jake Thomas, I should have! See, Jake studies YouTube titles to see what makes people click. And while he gives some away for free in his newsletter, he also has a whole searchable database that you can pay to get access to. So today, Jake tells us how he built his subscriber base up to 20,000 in a year, as well as the importance of good titles, not just on YouTube, but everywhere.



Top Takeaways:




Titles and thumbnails are super important because if they don’t get people to click, no one watches. So spend time on them — and use Jake’s tips!



You DO still need good content. Both Jake and I have been considering more quality over quantity lately. Instead of super timely stuff, make it evergreen, really good, and dial in the titles.



If you’re getting started, find your niche, and look at similar channels (and adjacent niches’ channels). See what’s working for them, and put your own spin on it.




Show Notes:




Jake Thomas



Jake on Twitter



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