16 min listen
Memecast #12: Customer Success
FromImpact Pricing
ratings:
Length:
2 minutes
Released:
Jun 23, 2021
Format:
Podcast episode
Description
Customer Success is that department where we want to onboard We want to make sure they're using their product, getting as much value out of our product as possible. Because companies that use our product a lot are much less likely to churn out. We think of customer success as reducing churn as a way to keep our customers then absolutely it is and it absolutely should be. “Customer Success creates real value that we can capture now in retention revenue, and someday in expansion revenue.”- Mark Stiving But what really happens that's super valuable is the more we can teach our customers to use our product, the more value they get out of our product, the more likely they are to upgrade. The more likely they are to stay if we raise their prices, the more they love us and we consider other products or the more they use our product, and they end up paying us more because of our pricing metric. Customer Success then not only helps us with retention, but it's probably even more value in expansion. We hope you enjoyed this memecast. If you see any of our memes that you'd like to move to the top of our memecast list, please let me know. If you have any feedback, definitely send it. You can reach me at mark@impactpricing.com. Now, go make an impact. Connect with Mark Stiving: Email: mark@impactpricing.com LinkedIn
Released:
Jun 23, 2021
Format:
Podcast episode
Titles in the series (100)
Why Companies Do not Understand Value at All with Mark Stiving and Theresa French: Mark Stiving, Ph.D., MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. Theresa French is the Sales and Marketing Operations Manager at Impact Pricing. Pricing... by Impact Pricing