37 min listen
Amy Bucher, "Engaged: Designing for Behavior Change" (Rosenfeld Media, 2020)
Amy Bucher, "Engaged: Designing for Behavior Change" (Rosenfeld Media, 2020)
ratings:
Length:
36 minutes
Released:
Nov 27, 2020
Format:
Podcast episode
Description
In her new book Engaged: Designing for Behavior Change (Rosenfeld Media, 2020), Amy Bucher analyzes both the barriers and levers to achieving behavioral change. Among the barriers are cognitive biases, like a Status Quo Bias, as well as growing both emotionally and mentally exhausted by changes that require too much willpower on behalf of the user. Opportunities to promote change include having accountability buddies to help guide you, and avatars that have proven highly effective in providing information in a trust-building, nonjudgmental manner.
Amy Bucher, PhD, works in Behavior Change Design at Mad*Pow and previously worked at CVS Health and Johnson & Johnson. She received her A.B. from Harvard University and her M.A. and PhD in organizational psychology from the University of Michigan.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
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Amy Bucher, PhD, works in Behavior Change Design at Mad*Pow and previously worked at CVS Health and Johnson & Johnson. She received her A.B. from Harvard University and her M.A. and PhD in organizational psychology from the University of Michigan.
Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Nov 27, 2020
Format:
Podcast episode
Titles in the series (100)
Nicco Mele, “The End of Big: How the Internet Makes David the New Goliath” (St. Martin’s Press, 2013): Nicco Mele is the author of The End of Big: How the Internet Makes David the New Goliath (St. Martin’s Press, 2013). He is Adjunct Lecturer in Public Policy at the Kennedy School’s Shorenstein Center on the Press, Politics, and Public Policy, by New Books in Business, Management, and Marketing