Jay Bousada is the CEO and Founder of Thrillworks who have been creating digital acceleration solutions for clients for over 23 years. Jay was originally a structural engineer with a passion for problem solving and an entrepreneurial approach that has always sought to locate self-imposed boundaries and proactively problems solve in an ever-changing world. Jay created the concept of Self-Imposed Expiry Dates in 2017 which was a point in time when the business was making money, but he felt it wasn’t growing and learning. This process allowed Jay and his team to challenge their own internal policies and ways of working in quick time and change with agility. For example, every recurring meeting expired after 3 months unless all agreed that value was still being generated. This simple concept prevented lethargy and a laissez faire attitude to running yesterday’s solution to today’s problems. Expiry Dates was a forcing function that allowed the organisation to stop, reflect and assess relevance, importance and impact. As a leader, self-imposed expiry dates allows the organisation to constantly reflect and react to change, but it requires the leader to avoid the minutia and move from the dancefloor to the balcony in order to see the business in a more holistic and enterprise way. The Pandemic was a shared experience for all of us but it expired what we all knew about business! Overnight face to face working expired, travel expired, office working expired. We all had to do business differently overnight to the day before. This speed of change is now a fact for leaders in the modern era of the 4th Industrial Revolution. The application of Expiry Dates allows leaders and businesses to always be in state of readiness to avoid irrelevance in a world that changes overnight.  Enjoy this episode. www.thrillworks.com