This week Dan and Sara had the chance to speak with retrofit pioneer Russell Smith, of Parity Projects and Retrofit Works. As a long-marcher in the retrofit space, we talked about the challenges of being a first-mover in the retrofit industry, the perennial problems it faces, and the necessity for significant culture change at all levels. This also included a discussion of the impact that localisation and fostering of collaboration could have on catalysing the development of a much larger retrofit industry. In the light of governmental inertia and the traditionally competitive instincts of the construction sector, collaboration actually offers a viable route to all the players delivering the best possible quality, and importantly, earning more money. Proper collaboration has the potential to deliver the sort of retrofit industry that homeowners, local authorities, and social housing entities really need.Some links to Russell's workhttps://parityprojects.comhttps://retrofitworks.co.ukhttps://cosyhomesoxfordshire.org**OUR OWN SELF-PROMOTING CALLS TO ACTION**(We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs)Join the AECB Join ACANSubscribe and advertise with Passive House Plus (UK edition here too)Speak to Alex and Dan about websites, branding, and communications (Everything is User Experience)**END OF SELF-PROMOTING CALLS TO ACTION**