The first of our Dublin field recordings is with Archie O'Donnell a long-time face green building in Ireland, a fella who Jeff has a lot of time for, and someone Alex and I hadn't met yet. It was a good call. Originally trained as an architect, Archie has worked his way through the industry, recently joining Danish/Irish consultancy KOSMOS, so there was plenty of scope for the conversation to meander from observations on how the green building industry has changed and is changing, to costing sustainability, accounting for language, the impact of the EU taxonomy and imminent evolutions in energy rating.Interestingly, we didn't recognise the significance of Jeff's Calvinball analogy though, so listen out for that. In Calvinball nature of the game was to make the rules up as you go along, so you're never really held accountable, you can't lose, and the game you're playing can't be brought to an end. This definitely echoes the nature of our fossil fuel, ESG, and sustainability accounting systems. Notes from the showArchie on LinkedInThe KOSMOS websiteCalvinball - check it, Jeff may have stumbled onto something there**SOME SELF-PROMOTING CALLS TO ACTION**We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.Follow us on the Zero Ambitions LinkedIn pageJeff, Alex, and Dan about websites, branding, and communications - zap@eiux.agency; Everything is User ExperienceSubscribe and advertise with Passive House Plus (UK edition here too)Check Lloyd's Substack: Carbon UpfrontJoin ACANJoin the AECB Join the IGBCCheck out Her Own Space, the renovation and retrofit platform for women (but not in a patronizing way)**END OF SELF-PROMOTING CALLS TO ACTION**