We enjoyed the company of Ecomerchant’s Will Kirkman a business that's specialised in sustainable and natural building materials for the building trade and consumers.We mainly rambled our way around the culture of building in the UK, how embodied carbon has always been on the Ecomerchant agenda and the impact that sustainable and natural building materials have on the buildings they make and the people who occupy them.Notes from the showWill on LinkedInThe Ecomerchant websiteThe We Build Eco websiteStewart Lee's taxi driver argumentUBS white paper: Rethink, rebuild, reimagine (on laying the foundation for better buildings)UBS  report: Retrofit revolutionUBS report: Under one roof (opportunities for public and private stakeholders to decarbonize the global building sector)UBS report: Building society (looking at the social opportunity of retrofitting and the relationship between retrofitting and area regeneration)**SOME SELF-PROMOTING CALLS TO ACTION**We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.Follow us on the Zero Ambitions LinkedIn pageJeff, Alex, and Dan about websites, branding, and communications - zap@eiux.agency; Everything is User ExperienceSubscribe and advertise with Passive House Plus (UK edition here too)Check Lloyd's Substack: Carbon UpfrontJoin ACANJoin the AECB Join the IGBCCheck out Her Own Space, the renovation and retrofit platform for women (but not in a patronizing way)**END OF SELF-PROMOTING CALLS TO ACTION**