My guest on this episode is Chase Murdock. Chase started his career as a venture-style entrepreneur with a custom suit business after spending time working in the Philippines and Southeast Asia. After the business didn’t go as planned, Chase and his business partner Adam Malmborg decided to pursue smaller, creative, more high end businesses. Today they have two businesses, Tailor Cooperative, a local custom suit business, and Workshop SLC, a fine arts studio, both located in their hometown of Salt Lake City.   This episode was a fascinating dive into boring vs creative businesses, gathering customer feedback and NPS scores, pricing, and designing a high end client experience. I loved this episode and learned a ton and I hope you do as well.  For the full episode transcript and more, visit alexbridgeman.com/podcast. I’m also the founder of The Operator’s Handbook, a print publication where small company operators share their insights and ideas for building more effective and profitable companies. Articles focus on process improvement, sales, hiring and training, managing culture, and all responsibilities within operating a small company. If you run a small business and are looking for new ways to grow and improve, subscribe today and join your peers in the endless pursuit of better at theoperatorshandbook.com.