Gary Pope is a self-proclaimed Geeky Wedding Photographer. We discuss the importance of niching down when marketing yourself and why it’s important to find the right audience in order to better align with your goals. Gary shares his story of learning how to use his camera for YouTube videos and taking photos for a whole year before he realized he loved wedding photography.Big Take AwaysFind your niche and stand outAlways keep learningPay attention to guestsFind a way to stand outBe a friend with a cameraServe clients with careBe polarizing and uniqueBe true to your nichePassion draws people inBe creative and realisticPlan ahead for photosEnjoy your niche passionKnow your worthResources:Check out Geeky Wedding Photographer Gary Pope’s WebsiteFollow Gary on InstagramJoin The Beginner Photography Podcast Facebook CommunitySign up for your free CloudSpot account to deliver beautiful images galleries todayFree Lightroom Presets!Grab your Free CloudSpot Account at DeliverPhotos.com Grab your Free CloudSpot Account at DeliverPhotos.com