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458: Rachael Boer - A Beginner's Guide to Marketing in Photography: Mastering the Art of Self-Promotion

458: Rachael Boer - A Beginner's Guide to Marketing in Photography: Mastering the Art of Self-Promotion

FromThe Beginner Photography Podcast


458: Rachael Boer - A Beginner's Guide to Marketing in Photography: Mastering the Art of Self-Promotion

FromThe Beginner Photography Podcast

ratings:
Length:
52 minutes
Released:
Mar 26, 2024
Format:
Podcast episode

Description

In  today's episode of the podcast, I chat with family, wedding, and headshot photographer Rachael Boer, who shares how to turn your photography passion into a thriving business starts with networking, managing fear, and delivering an exceptional client experience.The Big IdeasCultivate Passion into Profit: Your enthusiasm for photography can attract clients; let your passion shine through.Embrace the Butterflies: Feeling nervous signals you care about your work; use it to fuel your drive for excellence.Client Experience is King: Provide memorable services that go beyond the photo, making your business unforgettable.Marketing is a Relationship Game: Build genuine connections and watch your client base grow organically.Action Plan:Build Your Portfolio: Arrange free photo sessions with friends and family to showcase your skills across a variety of subjects and settings.Develop Networking Skills: Attend local networking events, such as those hosted by the Chamber of Commerce, to connect with potential clients and other professionals.Overcome On-site Challenges: Practice shooting in unfamiliar environments, such as friends' homes, to become adaptable to varied lighting and space conditions.Market Your Services Creatively: Start gathering business cards at events and add new contacts to your mailing list for ongoing communication about your services and special offers.Invest in Self-Education: Dedicate time each week to reading books or online resources that cover both the technical aspects of photography and business operations, including marketing and sales.Resources:Rachael Boer's Website and Educational Resources: http://rachelboer.comLearn What Camera Settings to Use in our free guide!https://perfectcamerasettings.com/ Connect with the Beginner Photography Podcast! Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group Send in your Photo Questions to get answered on the show - https://beginnerphotopod.com/qa Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/ Thanks for listening & keep shooting!
Released:
Mar 26, 2024
Format:
Podcast episode

Titles in the series (100)

The Photography Podcast for beginners dedicated to helping you become a better photographer through the lessons and stories told by the successful photographers we interview.