PDS #2Today on the show I have the "podcast guesting wizard" Mr. Tom Schwab from interviewvalet.com. Tom is a veteran in podcast guest and today he shares with us his formula for building your authority and driving sales with podcast guesting. I really learned a lot from this podcast interview for my own podcast guesting journey that my team and I will be sharing with our partners. You'll discover how to pick a pitch and overdeliver on every guest appearance after you're done here today. Enjoy! Timestamps:4:14 - Tom's Know-Like-and-Trust Process in podcast interviews6:52 - The Definition of Marketing in Business7:27 - How can a podcast interview turn the listener to a hot lead9:50 - Four reasons why podcast interview out beats blogs 13:17 - Big Show Vs. Better Show; why it is important to know which one is for you17:54 - The number one rule in writing an email pitch to be a podcast guest20:51 - The four algorithm on finding the right show for you21:40 - Another method to reach out to a podcaster25:00 - Three red flags when approaching a podcast host26:13 - Two best practices that work well to get a yes to be a podcast guest32:16 - Three simple ways to get people to say Yes to youResources:https://interviewvalet.com/domination/The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level by Gay HendricksConnect with TomWebsiteFacebookLinkedInTwitter