57 min listen
Play the Game with Lexie Perez
From¿Quién Tú Eres?
ratings:
Length:
40 minutes
Released:
Feb 15, 2023
Format:
Podcast episode
Description
Lexie Perez - Global Planning Director
Here's a quick bio...in her own words.
As an Afro-Latinx Bronx-raised woman - I bring the intersections of gender, class, and race to my strategic and marketing practice. My specialties include: Advocate for unheard voices, speak truth to power, interrogate binary ideas and assumptions, identify humanity beyond data, translate insights into actions, look inward and outward for fresh perspectives. As a natural outsider, I bring the outside in. I help brands see the world through the eyes of real people and real-world culture - not only consumers, not only data points, not only users. I bring an entrepreneur mindset & spirit to every project.
Before diving into agency planning 12 + years ago, I was a TV producer in broadcasting, telecommunications marketer, entrepreneur, and hip hop music writer. These experiences shaped my passion for human behavior, storytelling, technology, and culture. They also helped me translate my non-strategy skills into strategy skills. Today my credentials span across CPG, B2B, consumer tech, retail, and entertainment, fintech - at both global and regional levels.
I started out my career as a content creator, specialized into social /digital, and now live in the worlds of brand strategy and research. As a partner and t-shaped strategist, I bring a new perspective on helping brands move with the culture. I help them identify new opportunities for solving business problems beyond advertising and marketing. My specialties include high-level brand strategies, integrated creative strategies, people / cultural research, and granular digital/social programs. I think holistically, not in channels.
If you’re a dreamer, a rule breaker and view the impossible as a dare, or just a good human - let’s connect.
---
Send in a voice message: https://anchor.fm/quientueres/message
Support this podcast: https://anchor.fm/quientueres/support
Here's a quick bio...in her own words.
As an Afro-Latinx Bronx-raised woman - I bring the intersections of gender, class, and race to my strategic and marketing practice. My specialties include: Advocate for unheard voices, speak truth to power, interrogate binary ideas and assumptions, identify humanity beyond data, translate insights into actions, look inward and outward for fresh perspectives. As a natural outsider, I bring the outside in. I help brands see the world through the eyes of real people and real-world culture - not only consumers, not only data points, not only users. I bring an entrepreneur mindset & spirit to every project.
Before diving into agency planning 12 + years ago, I was a TV producer in broadcasting, telecommunications marketer, entrepreneur, and hip hop music writer. These experiences shaped my passion for human behavior, storytelling, technology, and culture. They also helped me translate my non-strategy skills into strategy skills. Today my credentials span across CPG, B2B, consumer tech, retail, and entertainment, fintech - at both global and regional levels.
I started out my career as a content creator, specialized into social /digital, and now live in the worlds of brand strategy and research. As a partner and t-shaped strategist, I bring a new perspective on helping brands move with the culture. I help them identify new opportunities for solving business problems beyond advertising and marketing. My specialties include high-level brand strategies, integrated creative strategies, people / cultural research, and granular digital/social programs. I think holistically, not in channels.
If you’re a dreamer, a rule breaker and view the impossible as a dare, or just a good human - let’s connect.
---
Send in a voice message: https://anchor.fm/quientueres/message
Support this podcast: https://anchor.fm/quientueres/support
Released:
Feb 15, 2023
Format:
Podcast episode
Titles in the series (100)
Embrace Differences with Sarah Politis by ¿Quién Tú Eres?