Brent Cooper is no stranger to being involved in local communities. He’s the CEO of the Northern Kentucky Chamber of Commerce. One of the things that distinguishes Brent is his belief that if you are in business, then you’re in the people business. If you don’t operate on that principle, then you’ll have a hard time holding on to great talent and getting new clients. Want to know how to make your business a people business? Brent’s advice is to start regionally.