Welcome to the 3rd in a 5-part series on the ongoing evolution of specific segments of the pro salon industry. In past episodes, I've talked about Media and Online Learning - and today will talk about the pro salon events space. In each episode, I share findings around the specific category coming out of my many pandemic-time talks with a large and diverse number of professionals. In parts 4 and 5, I will be talking about Distribution and Brands respectively - from the point of view of pro feedback. For more, please visit www.socialbeautymakers.com and sign up for our free weekly e-newsletter (as well as for early access to future podcast episodes).