On today’s episode, Lauren discusses what goes into launching a new Korean beauty product. She talks through the process of making Jelly Ko’s latest product, Dewy Glaze Toner, and what took place in the 573 days from start to finish. 
 
Access Today's Full Show Notes at: https://stylestory.com.au/blogs/podcast/behind-the-scenes-of-a-k-beauty-launch
 
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Episode Summary:

The concept phase - deciding what to make and why 
Cosmetic formulation - working with a cosmetic chemist
Finalising the product - ingredients, colour, scent 
Regulatory checks 
Packaging a product 
Container creation and stability testing 
Box design and creation 
Manufacturing sample sizes
Transportation - moving products around the world
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