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Ep. 311 | Transforming a 160yr old brand

Ep. 311 | Transforming a 160yr old brand

FromOnBase: Smashing Sales and Marketing Misalignments


Ep. 311 | Transforming a 160yr old brand

FromOnBase: Smashing Sales and Marketing Misalignments

ratings:
Length:
20 minutes
Released:
May 23, 2022
Format:
Podcast episode

Description

What are the keys to staying relevant for a long time? How do legacy brands do it? It takes a lot of effort and observation to keep up with the times and Devon Watson’s experience in Diebold Nixdorf attests to this. Listen closely as he talks about some of the challenges that come along and the marketing strategies to employ in the aim to transform a brand over time.
Connect with Devon Watson | Follow us on LinkedIn
Released:
May 23, 2022
Format:
Podcast episode

Titles in the series (100)

A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.