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    Ep. 149 | How to build and run a global Demand Gen Strategy at scale. Ft. Cynthia Stephens, Lionbridge Technologies

    Ep. 149 | How to build and run a global Demand Gen Strategy at scale. Ft. Cynthia Stephens, Lionbridge Technologies

    FromSunny Side Up Podcast

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    Ep. 149 | How to build and run a global Demand Gen Strategy at scale. Ft. Cynthia Stephens, Lionbridge Technologies

    FromSunny Side Up Podcast

    ratings:
    Length:
    33 minutes
    Released:
    Jan 29, 2021
    Format:
    Podcast episode

    Description

    In this episode, Cynthia Stephens talks about How to build and run a global Demand Gen Strategy at scale. She differentiates Localization, globalization and internationalization. Cynthia describes her journey at Lionbridge developing the global demand generation strategy and shares her learnings to other demand gen marketers on going global.
    Contact Cynthia Stephens | Follow us on LinkedIn.
    Released:
    Jan 29, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    A B2B podcast that brings together real-world insights to help Go-To-Market professionals evolve and stay up-to-date on the latest trends. Join us as we bring you the best practices and proven techniques from industry experts and practitioners.