16 min listen
Ep. 128 | Product Launches done right. Ft. Helen Dwight, SAP
Ep. 128 | Product Launches done right. Ft. Helen Dwight, SAP
ratings:
Length:
36 minutes
Released:
Dec 14, 2020
Format:
Podcast episode
Description
In this episode, Helen Dwight talks about product launches done right, from defining a product launch to breaking down the key elements of a successful and impactful launch. She shares her candid thoughts on if it’s necessary or not to build excitement with teasers and FOMO (fear of missing out), as well as the most common mistakes she sees businesses make when launching a product. Helen also gives insight into what to do when a product launch goes wrong or when immense change occurs during a launch, like a global pandemic, and what an organization can do to respond to and cope with it.
Contact Helen Dwight | Follow us on LinkedIn.
Contact Helen Dwight | Follow us on LinkedIn.
Released:
Dec 14, 2020
Format:
Podcast episode
Titles in the series (100)
Episode 2 | Paying off the tech debt by OnBase: Smashing Sales and Marketing Misalignments