19 min listen
Ep. 101 | The perils of marketing attribution with Susan Norgaard, Avalara.
Ep. 101 | The perils of marketing attribution with Susan Norgaard, Avalara.
ratings:
Length:
22 minutes
Released:
Nov 4, 2020
Format:
Podcast episode
Description
In this episode, Susan Norgaard talks about the perils of marketing attribution, detailing how Avalara implemented a multi-touch attribution model and noting what she would have done differently. Susan has learned a lot throughout that project, so she’s here to give her valuable input on the proper way to approach a multi-touch model, why it benefits marketers, and the first steps you should take when creating this type of model in your business.
Contact Susan Norgaard | Follow us on LinkedIn
Contact Susan Norgaard | Follow us on LinkedIn
Released:
Nov 4, 2020
Format:
Podcast episode
Titles in the series (100)
Episode 13 | B2B Content Marketing Trends with Pamela Muldoon of The Pedowitz Group by OnBase: Smashing Sales and Marketing Misalignments