Theta Labs is the company behind Theta Network, the leading chain for media & entertainment. Theta has partnered with brands and personalities such as Katy Perry, Sony, Samsung, Google, American Idol, World Poker Tour, and many more. So, the recent launch of Metachain seemed like an excellent opportunity to learn more about it. ] Metachain is the new customizable, highly scalable blockchain designed for media and entertainment businesses, built from the ground up to be a user-centric, simple, and intuitive platform. It's developed for the needs of video platforms, ticketing companies, metaverses, and other enterprises as they evolve to decentralized models. Among two of Theta's biggest fans — and two of its advisors — are Steve Chen, co-founder of YouTube, and Justin Kan, Co-Founder of Twitch. Steve Chen has said, "Theta's innovation is set to disrupt today's online video industry much in the same way that the YouTube platform did to traditional video back in 2005."