Adi Sideman is the Founder & CEO @ YouNow. Since founding the company in 2011, Adi has grown YouNow to be a global social network with more than 100 million user sessions a month, and creators now producing more than 50,000 hours of original live content each day. They recently released PROPS (Telegram available here), the next generation platform that leverages the power of crypto economics & participation in digital media. To fund this growth, they have raised over $25m in funding from some of the greats of the investing world including Andy Weissman @ USV, David Pakman @ Venrock and future guest Oren Zeev. Due to this incredible progress, YouNow has been named one of the most innovative companies of 2016 by Fast Company and was a finalist for Fastest Rising Startup of 2016 at the Crunchies Awards. In Today’s Episode You Will Learn: 1.) How Adi made his way into the world of participatory digital content, came to found the world's first online karaoke company and then found YouNow? 2.) Setting the scene now, where are we at with TV? What platform does Adi believe will rise formidably in it's place? How does that affect the age-old industry of advertising? Why does Adi believe after so many years, now is the time for micro-payment content creation? 3.) Why does the digital media content landscape need to be decentralized? What is fundamentally broken with the current centralised networks? What are the benefits of such decentralization? 4.) How does Adi envision this decentralization to be? Does Adi believe we will build new decentralized protocols and exact the decentralized network through them or does he believe we will integrate new protocols into existing services? 5.) Why does this decentralized network be crypto-based? With centralized networks the value largely accrues to investors and founders, how does Adi sell the value of a decentralized network to an investor base with fiduciary responsibilities? Items Mentioned In Today’s Show: Adi’s Favourite Book: The Last Lion: Winston Spencer Churchill  As always you can follow Harry and The Twenty Minute VC on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Lattice is the #1 performance management solution for growing companies. With Lattice, it’s easy to launch 360 performance review cycles as often as you want. And you also get a continuous feedback system with OKR goal tracking, real-time feedback, and 1-on-1 meetings to make sure employees get feedback between reviews. Find out why the likes of CoinBase, PlanGrid, Birchbox and WePay trust Lattice as their performance management solution by heading over to lattice.com to start investing in your people. That’s Lattice.com. Recurly, the company powering subscription success, with Recurly’s enterprise-class subscription management platform providing rapid time-to-value without requiring massive integration effort and expense and they have the ability to not only increase revenue by 7% but also reduce the all-important churn rate. That is why thousands of customers from Twitch to HubSpot to CBS Interactive trust Recurly as their subscription management platform. Check them out on recurly.com that really is a must.