Don’t you love hearing other people’s business journeys?  I sure do. Today I’m joined by Lana Effron of Lana’s Shop. Lana is a Paper Camp alum and a member of our Proof to Product Advisory Board.   Today you’ll hear why and how Lana made the jump from working as graphic designer at Vogue Magazine and Gap to opening her own design studio that now sells vibrant products in hundreds of stores around the globe, and partners with brands like Terrain, Anthropologie, REI, The Lumineers, and Lily Collins. On this episode, we talk about how her business has evolved, how her partnership with Nordstrom came to be, and she shares strategies that have helped her grow the wholesale arm of her business. Today’s episode is brought to you by our Is Wholesale Right For You masterclass! During this free, on-demand masterclass, we’ll walk through 12 questions to ask yourself to determine if you, your products, and your business are ready to sell wholesale. I’m sharing my own tips for you to move forward confidently with your next steps. GET ACCESS If you’re looking to expand your wholesale revenue—more orders, higher AOV, and stronger relationships with your wholesale accounts, be sure to join our waitlist for Paper Camp!  Since 2011, we’ve helped thousands of brands get their products on the shelves of stores big & small, and we want to help you do the same.   JOIN THE WAITLIST You can view full show notes and more at prooftoproduct.com/280.