Shoe Dog: A Memoir by the Creator of Nike by Phil Knight is said to be the best business book. Ever. The learning lessons are inferred and not spelled out, but the author summarizes everything he learned at the end.While I don’t relate to having a product business, I’m struggling to find business and personal development books that aren’t too generic or sound the same.My quick takeaways and memorable parts of the book:Phil Knight doesn’t seem too likable.The idea behind Nike started with a college paper. Nike grew through influencer marketing before influencer was a word.Nike was more innovative than the other guys… by doing things like using a waffle maker to create the sole of a shoe.Nike means the Winged Goddess of Victory.The Nike swoosh was created by a female college student, Carolyn Davidson, for just $35. Here’s more on her and her story: https://creativemarket.com/blog/the-35-nike-logo-and-the-woman-who-designed-itFor some reason, Nike never had money… even the year they had $140 million in sales. That’s why they went public. Today, Phil Knight is worth $35.2 billion.Join Christina's 3-day bootcamp Pitch Publicity Profit: MediaMavenAndMore.com/Publicity If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more, visit MediaMavenAndMore.com/podcast.Follow Christina on social media at: Website: MediaMavenAndMore.com Facebook: https://Facebook.com/MediaMavenAndMore Twitter: https://Twitter.com/ChristinaAllDay Instagram: https://Instagram.com/ChristinaAllDay LinkedIn: https://LinkedIn.com/in/ChristinaAllDay YouTube: https://Youtube.com/c/MediaMavenAndMore TikTok: https://www.tiktok.com/@christinaallday