What is a user need, and when should you start working on them? How can you figure out what the user truly needs – and by the way, do you know who the user is? These are some of the topics you’ll hear about in today’s episode.Jesseca Lyons joins the podcast today to share more information about user needs. Jesseca is a Mechanical Engineer who’s spent most of her career gathering and defining requirements for new product design and development in the medical device industry. During today’s conversation, you’ll learn more about how Jessica is thinking about challenges in getting to user needs, using Root Cause Analysis to get to true user needs, and determining who will be interacting with the medical device and which ones are users. Some of the highlights of this episode include:Themes that trip people up regarding user needs and how Jesseca helps themFears about problems during FDA inspections and 510k submissionsWhat Jesseca thinks of when she thinks of user needsGuiding a customer through figuring out a user needWhat makes it difficult to get to user needsAn example of a standalone design inputWhen to stop divergent thinkingMore user needs pitfallsWhich people are usersMemorable quotes from Jesseca Lyons:“Most of the time, our user needs aren’t really doing a good job of telling us what the user is actually looking for; what problem we’re trying to solve.”“I always found it interesting that we were so willing to solve a problem before we really understood what the requirements were.”“Anyone who comes in contact with your medical device could be a user.”“Every fear is a legitimate fear.”“Your design inputs shouldn’t be so restrictive that there’s only one right answer.”Links:Jesseca Lyons LinkedInEtienne Nichols LinkedInGreenlight Guru AcademyMedTech Excellence CommunityGreenlight Guru