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    Marketing Metrics that Matter to C-Level Executives - with Dan McGaw

    Marketing Metrics that Matter to C-Level Executives - with Dan McGaw

    FromMetrics that Measure Up

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    Marketing Metrics that Matter to C-Level Executives - with Dan McGaw

    FromMetrics that Measure Up

    ratings:
    Length:
    35 minutes
    Released:
    Sep 10, 2021
    Format:
    Podcast episode
    Released:
    Sep 10, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and Gong. Beyond founders and CEOs, we also speak with leading Venture Capitalists, Go-To-Market executives and industry thought leaders who share their experience and insights into customer acquisition, customer retention, and customer expansion best practices.