I'm worked up over this. I keep harping on this, and organizations keep wasting their time and hoping there's some magic tool that can tell them who their best prospects are instead of doing the work they need to do. 
 If you are interested in learning more about what donors like be sure to get this free interview series on why donors give. Hear from major donors in their own voices talking about why they give.  https://tinyurl.com/donorsecrets  


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