Welcome to 2023 everyone! I hope you had a really wonderful time celebrating Christmas and New Year.  Today we are going to talk about CREATING VALUE.  (pssst...check out Episode 333 to learn more about the price value equation) The concept of creating value has been tossed around a lot in our profession.  In fact, a lot of us have heard statements like, “You’ve got to create value for what you do”, “You’ve got to create valuable content”, “You have to have valuable conversations”, etc.  It’s because learning how to COMMUNICATE value is one of the most important skills in SALES. However, many people in our profession don’t fully understand that there are actually different levels to value creation.  In this episode we’re going to take that one step further and break down the 3 levels of value creation.