In this daily podcast episode, Matt Coffy shares that getting to your why in life is not as hard as what most people think. Learn the steps you can take to know your why and how to make it happen in a daily basis. Show notes CustomerBloom website - www.customerbloom.com Discussion Points: 0:24 Matt being on CNN and it being a wake up call 1:04 What to do with your current platform or opportunities 1:45 What do you stand for? What's your why? 2:30 Building and sustaining confidence 3:00 Getting to why as the ultimate journey 4:15 How you can get to your why and an example Transcription: Alright. It’s Matt Coffy here, the CEO of CustomerBloom. It’s another journal entry reading. I do this from time to time during the week usually a couple of times to go through what’s on my mind, and hopefully some of this information can help you through your entrepreneurial journey. This one we’re going to be talking about getting to why. Why it’s not so hard? Let’s delve into this and talk about getting to why. Being on CNN earlier this year really was a wake-up for me. It made me think about why we’re here. It’s very short time we have in life to pursue greatness. The significance is a big challenge for me, and it’s also a big challenge for other people to figure out why we’re doing it. The short answer is really I’ve been circulating around this for a while. After seeing myself on TV and understanding the ramifications of having a voice where millions of people can hear you, the question is, what am I going to do with this platform, right? It’s not about really being an agency where what we do here as a marketing company, but really it’s more about getting myself out there. I was thinking that being able to take it up a notch and provide the value in the uptake in my positioning was really a big, huge whim not in an ego level, but the point where the connections with my people who I know increase. [clickToTweet tweet="'In life, we have a very short time to pursue greatness.' @mattcoffy" quote="'In life, we have a very short time to pursue greatness.' -Matt Coffy"] A lot of people came to me and said, ‘Hey, you’re on CNN.” But the point was what was I going to do with that? The validity and the presence to work at this platforms and to gain a following and what do you stand for, so this is where I connect the why. What’s the point? These questions are valid and they help us offline and online and they may change. Your viewpoints may change. But overall when I get my jollies from the general significance of being onstage and being in the media, I was thinking maybe that’s it. Maybe that’s just delivering the message whether that message is today about marketing or tomorrow about self-improvement. Ever since I got onstage when I was younger being in bands and being obviously now a marketing guy getting up on stage and talking about marketing events, I get this stepping out and being recognized gig. I get that. But everyone wants to pursue this feeling of appreciation. But how many people actually do it? That’s where I was thinking this is where it is. It has to be somewhere around the confidence factor. How do you habitually set yourself up to do this? I was thinking about the crossroads of delivering value and showing this ability to have scalable wealth because that’s sort of where people get. They get confident. If you have scalable wealth, you’re like “Whoa, okay tomorrow it’s going to get better.” This is building out this confidence and this is the theory I started to get around this why for myself. That’s a pretty cool why. Getting to why is the ultimate journey. It’s not again about wealth. It’s about the value of bringing this ability to help other people bring the confidence forward that they can be secure and their families and so forth. I think that’s where this ends up being. This learned experience is really how I’ve been able to transfer this knowledge base. This does not come easy and it takes real discipline to make it happen.