In this episode, I discuss why it’s essential to find your niche and the common misconceptions about niching down that we need to debunk so you can get your next job faster.
If you believe you are a generalist without a specific niche, unique industry expertise, sector expertise, or deep knowledge of a particular area, you're not alone. Many executives believe they are generalists, and they may even announce that on their LinkedIn profiles and resumes, which is a big mistake! 
Every recruiter who has been a guest on this podcast de-bunks this myth that it’s better to be a generalist than an expert. Every single one of them has encouraged you, listeners, to find your expertise and flaunt it.
Podcast Episode Timestamps:
02:00- The importance of niching down and finding your expertise.
08:25 - Niching down means limiting the jobs you can apply for. 
10:04 - You have to niche down to a specific group of companies or jobs.
16:52 - You have to niche your entire business

Links mentioned in this episode:
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52. Has COVID-19 derailed your career? Interview with recruitment expert Geoff Slade.
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Other ways to enjoy the podcast:
Download a transcript of this episode
Read the full blog in the podcast website

About your host:
Hello, I'm Renata Bernarde, the Host of The Job Hunting Podcast. I'm also an executive coach, job hunting expert, and career strategist. I teach corporate, non-profit, and public professionals the steps and frameworks to help them find great jobs, change, and advance their careers with confidence and less stress. 
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A free resource for job hunters: The Optimized Job Search Schedule.
Learn more about my career services: www.renatabernarde.com.
Book a time to discuss 1-1 coaching and achieve your goals faster
Or please email me at rb@renatabernarde.com.       

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Host: Renata Bernarde
Editing: Camille Cariño
Music: Scott Holmes
Contact us: rb@renatabernarde.com
The Job Hunting Podcast is a podcast by Pantala Pty Ltd.
Pantala acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Bunurong people. We pay our respects to their Elder's past and present and extend that respect to all Aboriginal and Torres Strait Islander cultures.