"What do three comedians, three mics, and an audio experience make?" One of my favorite podcasts! It's time for another content case study about Smartless. Today, I'm breaking down the ins and outs of how this podcast started and skyrocketed to the top of the charts. Not only does their story have great guests and hilarious hosts, but I'm sharing the content format of their interview and why it matters.I'm not gonna lie. This case study gets super nerdy and fan-girly, but I promise I'm delivering great insights on how you can make your content even better.