Our guest today is an accomplished figure, not only in the world of personal brands but also in entrepreneurial one. Kevin Kruse is a New York Times best-selling author of nine books and has built several businesses throughout his career. As an entrepreneur and executive, Kevin has a distinguished line of companies to his name, including being the Co-Founder of Connexa which was acquired by IBM. Today he is the Founder and CEO of LEADx, a fascinating AI-powered platform geared to helping companies scale leadership behaviors and employee engagement. In our conversation with Kevin, we ask him to share his entrepreneurial wisdom on how to leverage your personal brand in the current marketplace. He explains why those with a personal brand need to consider whether they want to hire employees or be a solo practitioner and why having employees adds considerable value to your company. Later we discuss why subscription-based models are valued at a higher rate than service-based models and how to leverage that for your personal brand. We delve into the earning potential of building an app for your personal brand as well as the real-world steps and challenges involved in getting an app off the ground. Join us today for a fascinating conversation on personal brands, entrepreneurship, app development, and much more!