In the world of marketing, information is power. And having access to the right data empowers your business, giving you an edge over the competition. We’re joined today by Meaghan Connell and AJ Yager, the cofounders of Praxis Metrics, one of the fastest-growing data dashboard companies in the world. Their team of data scientists and engineers provide companies with insights, tracking, and reporting to chart a path to greater success. We open the conversation by talking about what a data dashboard can do for you. AJ and Meagan explain the benefits from a marketing and sales perspective, showing how data tracks how users enter your marketing funnel and engage with your brand. AJ and Meaghan also explore how data can be applied to all sections of your business to reduce human error and effort, freeing up team members and allowing them to focus on their skill set.